This sticker pack represents this world of fitness, from playing sports with friends and family to yoga or exercising solo. My task was to illustrate all the stickers.
This was one of my favrotie project from 2022. From the beginning till the end this project gave me a lot of creative freedom. I also loved the theme which was "fitness". Creating the character design was fun and it's super nice to see it all animated in the end.
Character design
SDAIA
Fabio
Think of a mix of Derek Zoolander and Joey from Friends, Fabio is a fitness enthusiast ready to jump on anything fitness related. With this goofy character, we’d like to cheer up the conversations making any moment an occasion to grab a smile on the audience’s faces.
Fabio
Pancho is an unusual fitness trainer. We'd like to challenge the stereotype of a shaped and super fit gym trainer with this fun curvy-shaped character, to connect with every fitness fan of our audience, professional or amateur, fit or not.
Glitter
Glitter is a spark who loves keeping fit and use the flexibility of its body to express itself. Similarly to Pancho, we'd like to challenge the stereotypes with a full-of-life character with a quirky body to be more inclusive, light-toned, and to link more with the audience.
Sketches
The three characters in different fitness poses
2D Animators
Juan Facundo Saavedra
Ana Bour
Francisca Mejia
Luciano Laborde
